Jess Clair Veyda

BUILT IN THE FIRE — Turning Setbacks into Strategy, Strength and Unstoppable Growth

Resilience isn't pretending everything is fine. It isn't pushing through until you break, hiding the difficult chapters or wearing exhaustion like a badge of honour.

Real resilience is what happens when life or business knocks you off course, and you find the courage to rebuild with greater clarity, wisdom and strength.

And Jess Clair Veyda knows how to rebuild.

Jess is a Brisbane-based strategist, product innovator, technology leader and digital operator with two decades of experience across brand, marketing, business intelligence, customer strategy, product development and commercial operations.

Her career has taken her from senior roles within Suncorp Group to the unpredictable, high-pressure world of startups, SaaS platforms and AI-driven ventures. She has built products. Led teams. Created businesses. Navigated uncertainty. Adapted when the plan changed. And continued moving forward when the easier choice would have been to stop.

Today, Jess is the Founder and CEO of Veyda Strategic and a senior force within MVP1 Ventures and Zingify, working across AI-enabled products, digital systems, automation, go-to-market strategy and business growth.

But Jess's greatest strength isn't simply what she knows. It's what she has learned to do when things don't go according to plan. Jess understands that setbacks are not the opposite of success — they are often where the most powerful leaders are created.

In her epic session, BUILT IN THE FIRE, Jess will explore how to turn setbacks into strategic turning points, lead when the path ahead is uncertain, adapt without abandoning who you are, rebuild stronger after disappointment or disruption, use adversity to create clarity, courage and momentum, and develop the kind of resilience that supports sustainable success.

This is not another conversation about "staying positive." This is a raw, intelligent and refreshingly honest exploration of what it takes to keep choosing yourself, your vision and your future — even when the journey tests everything you thought you knew.

Jess represents a new generation of leadership: commercially intelligent, technologically fearless, emotionally honest and unapologetically human. She doesn't just talk about transformation. She knows what it means to live it.

Get ready for a powerful conversation about pressure, reinvention and rising stronger. Because some leaders are discovered in moments of success. Others are BUILT IN THE FIRE.